A dissemination plan is
essential to all successful partnership projects. It will enable sustainability
of project results and ensure continuation of relationships between both the
partners themselves and between partners and local actors.
As always planning is one
of the success factors in a project. If we want the project to have a real
impact we have to plan for dissemination at all stages of the project:
the starting phase, during the project, at the end of
the project and following completion of all project activities.
In partnership projects we focus on the process rather than on the product, and on experiences rather
than on results. This will have an impact on our dissemination activities and
strategies.
We should not wait until
the project has been completed to share your experiences and our results.
There is a link between information sharing and dissemination. If we think of
information sharing and general communication to the target audience (partners,
local actors, organisational community and so on) as parts of the dissemination
process, we will be open to useful input from your target audience from the very
beginning of the process.
